A wealthy entrepreneur (Jagapathi Babu) wishes his son (Mahesh Babu) to continue the monumental business empire that he has built. But his son wishes to acquire respect first. He meets a girl (Shruthi Haasan) and they soon fall in love. However, when she gets to know his identity, she simply ignores him. When confronted, she chides him that he is too rich and does not even know the place of his birth. She is later revealed to be the daughter of a benevolent village head (Dr Rajendra Prasad). Later, the hero visits and adopts the village, financing and taking active part in construction of a school, roads etc. This brings him an inevitable clash with a selfish union minister and his brother, who grip the village in a reign of terror and fear. How the hero convinces his father and embarks on a difficult path forms  the crux of the story.